The Challenge

SureSmile Testimonials

SureSmile is a digital orthodontic company that had the opportunity to grow their customer base significantly due to an acquisition. They needed to educate potential customers and their own sales force on a product that is nuanced, complex, and targeted towards a niche market. In addition the market generally does not like to be marketed to, and prefers a peer-to peer approach for credibility.

Customer

SureSmile – Dentsply Sirona

Date

14 January 2019

Category

Medical, Education, Corporate, Social

Technology

Sony Fs7, A7s2, Dji Osmo, Ronin, Adobe Photoshop, Adobe After Effects

The Result

We identified leaders in the industry that had a compelling success story to tell about the SureSmile product. We worked with the doctors, patients, and the Dentsply corporate marketing staff to craft a series of testimonials for use on social media as well as by the sales team in their presentations to potential customers.

The Color Of Joy
In America