The Challenge
SureSmile Testimonials
SureSmile is a digital orthodontic company that had the opportunity to grow their customer base significantly due to an acquisition. They needed to educate potential customers and their own sales force on a product that is nuanced, complex, and targeted towards a niche market. In addition the market generally does not like to be marketed to, and prefers a peer-to peer approach for credibility.
Customer
SureSmile – Dentsply Sirona
Date
14 January 2019
Category
Medical, Education, Corporate, Social
Technology
Sony Fs7, A7s2, Dji Osmo, Ronin, Adobe Photoshop, Adobe After Effects
The Result
We identified leaders in the industry that had a compelling success story to tell about the SureSmile product. We worked with the doctors, patients, and the Dentsply corporate marketing staff to craft a series of testimonials for use on social media as well as by the sales team in their presentations to potential customers.